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Stratégie de distribution
> Distribution strategy

Actioil society stands out by its distribution strategy exclusively oriented to BtoB.

By choosing not to sell to the end user, Actioil has focused on the sustainability of its business with a limited number of clients who sell Actioil products under their own brand.

By promoting the concept of partnership, Actioil since its creation has built strong relationships with clients based on trust and sharing.

The technical teams of Actioil accompany each day the sales forces of its clients, collecting user requirements and summarizing problems.

Listening to feedback from the field makes it possible to keep a strong link with users, and provides a quick response of their expectations.

Actioil’s historic partner clients are road transport mechanics, led by the Volvo Trucks group and its brands Renault Trucks and Volvo trucks.

For 10 years Actioil has marketed to this group more than 3.8 million litres of treatment, which represents more than 760,000 engines treated with a return rate of less than 0.01%.

Among other Actioil product targets, the agricultural machinery sectors and civil engineering, shipping and rail, and generator manufacturers.

 Actioil partners in these areas are the FIAT Group Industriale via its brands Case IH and New Holland, the Volvo Group through its subsidiary Volvo CE, Volvo Penta and the Caterpillar Group through its dealers Eneria and Bergerat Monnoyeur.

With its range of products dedicated to cleaning and protection of storage, Actioil works with many retailers of petroleum products in France and abroad.

The success of its partners is the pledge of its own success, and Actioil is positioned as a "Creator of growth," providing solutions for accelerating the development of its clients.


Key figures

12 million litres per year

Commercial presence in 18 European countries with more than 4500 points of sale.

International growth: opening of 2 countries per year since 2009.

80 collaborators

10 year partnership with the Volvo Trucks group

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